MAKING DIVER
CONNECTIONS
DELIVERING
RESULTS
SOCIAL MEDIA MANAGEMENT AND MARKETING FOR DIVE CENTERS AND OCEAN OPERATORS
OUR
Services
SOCIAL
MEDIA CONTENT MANAGEMENT
As social media evolves, market players, maintain each channel’s core purpose: the trifecta of connection, communication, and community.
It’s why dive centers and resorts should make sure they’re posting content that satisfies connections and engages in communication while building community – instead of posting promotions and offers for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting, and publishing narrative content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
To read more about how we can help your dive center with Social Media Management
SOCIAL MEDIA MARKETING AND ADVERTISING
Social media is one of the most cost-efficient digital marketing methods to increase your business's visibility.
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base for your dive business.
You need to meet your customers where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to generate and nurture leads and transform them into paying customers.
Read more about how we can help your dive center with Social Media Advertising.
WHO
We are
When choosing to outsource your social media content and marketing, choose someone who knows the business and the industry.
Anders Heegaard has been in the scuba diving industry for over 22 years, working around the world, and managing dive centres and resorts. He is a PADI Course Director and former PADI Regional Manager assisting business development for hundreds of dive centres.
Anders studied marketing & entrepreneurship at Copenhagen Business School and is a certified META (Facebook, Instagram, WhatsApp) Social Media Marketing Professional and META Blueprint Digital Marketing Associate, which has helped him grow PADI's market share in Africa and supported dive centres and resorts with a stronger social media presence.
OUR
Work
Just because you are online, doesn’t mean you exist. Bring your dive center, resort, or ocean experiences alive with our professional social media marketing services, tailor-made for the dive/ocean operator.
We are living in a high-speed world where technological and marketing trends are constantly evolving, we understand that scuba diving operators have little or no time to update their social marketing and communication strategies. Maybe it’s time you needed some help.
Born from our love for the ocean, Below The Surface is a small, yet multi-disciplined, and creative marketing option for the scuba diving industry.
Anders Heegaard and his team are composed of diving specialists with experience in both social media and dive center management, guaranteeing our clients a full understanding of the diving industry and its social media audience.
Through a creative marketing/communication strategy, we will be able to improve your business’s presence online and which in turn will help you increase your revenue and customer database.
OUR
Partners
OUR
Prices
We are here to get customers, makes sales, and generate revenue. The beauty of social media marketing is that it is trackable and measurable.
Together with you, we set goals and KPIs that ensure that our work gets the results you want.
Plans start at only 3.5 € a day.
WE
Care
We are scuba divers, freedivers, and ocean lovers. We care about the future of the oceans and their inhabitants. An ocean in peril is a world in peril. We take action by donating each month 5% of our profits to Coral Reef Alliance.
Read more about how Coral Reef Alliance supports marine life and ocean conservation here.
